P2. TARGET AUDIENCE

Age: 12 + Gender: All genders. 

Name: Aiden Age: 12 

Average day:  Walks to secondary school everyday which is in his local village. Very popular, funny and young confident boy. Aiden is a very cheeky boy, teachers will always keep an eye on Aiden making sure he's not up to something that would land him in trouble. Aiden will get home from school at 3:20. When home he will change his clothes get something to eat then go out with his friends around his village, playing football or down the skatepark. He will come home at 6 for his dinner, have a shower watch tv then play on his xbox before he goes to sleep. 

Hobbies and interests: Aiden is a very keen footballer, being captain for his school football team. He loves annoying his older brother and sister. Favourite game on xbox is 'Grand theft auto' as he can do what he wants without getting in trouble. 

Spending power: Aiden gets £5 a day to spend for his lunch in the co-op across the school, for his birthday and christmas he will get money. 

Typical media consumption: Aiden could sit and play on his xbox all day, this is normally the case on the weekends especially on sundays. at least 2 hours of tv a day. Aiden also has a iPad which he watches movies in bed to help him get to sleep, also Aiden will listen to music on the way to school and back. 

Why the animation will appeal to them: My animation will appeal to Aiden as he has a good sense of humour. This will make Aiden laugh, and bring him entertainment, Aiden will also tell his friends about the animation at school. 

P2. HOW DOES YOUR PRODUCT FIT INTO CURRENT TRENDS

2) I started this project by doing research, i looked on the CBBC website http://www.bbc.co.uk/cbbc/shows.              

I believe there is a current market place for my animation as there isn't many sort tv shows around to today. My animation will be 3 minutes each. The animation will appear on tv in-between shows. Most shows today last roughly 30-45 minutes. Mine will fit in nicely as it only last 3 minutes, this would help it broadcast as it can be played whenever twice or even three times a day. Depending on how succesful my animation is there will be more animated series like this in the future. Also merchandise is a thought i have in mind e.g; 

- Tshirts

- Pencil Case's 

- Dinner plates/cutlery 

- Bags

- Toys

This will all help with advertisement. 

3) My target audience is 12+ to girls and boys. As this is for young children i aiming to play this on CBBC around 6/7 clock on weekdays on weekends 12-1. I think playing the animation at 6/7 is a good time as all the viewers will be home at this time, most of them would be finishing there dinner so they have time to watch a bit of tv. 

P2. STORY AND STORYBOARDS

Story.

My animation is called 'life of Derrick'

The storyline of my sort animation, is about a old man who is the target for the local bullies on his estate. The teenagers knock and run on his door, egg his house just being annoying to the old man. each episode the teenagers cause trouble ending up with the old man scared, worried.

Derrick Hall (old man) pops down the his local post office at the same time every day to stick to his routine, to collect the newspaper 'Daily News'. Derrick is often frighten when he leaves his house as he doesn't know what is going to happen when he is not there.

In this episode it is just a normal day for derrick he gets up, has his daily fry up put his shoes on and goes to his post office for his newspaper. when derrick leaves his house he can see two teenagers standing at the bottom of his round, so he starts to walk faster. When derrick is back he notices his windows are covers in eggs, he has been egg. for derrick this is normal, when he gets in he gets a broom & a bucket filled with water to clean away the eggs.

My animation will last 3 minutes for each episode. There will be 10 episodes, in each episode the youths will do something to wing derrick up as they love the enjoyment of running around and love to see Derrick get angry.


Episode 1 - Eggs thrown at his house.
Episode 2 - Derrick confronts the youths, then eggs thrown at his.
Episode 3 - Derrick has learnt not to confront the youths, and finds his bedroom window has been smashed.
Episode 4 - Derrick speaks to the parents, but ends up arguing with them.
Episode 5 - Derrick gets revenge and secretly takes the youths football while there playing very loudly outside his house.
Episode 6 - The youths break into Derricks house, breaking all his valuables.
Episode 7 - Derrick calls the police but no actions taken as they have no proof thats it was the youths.
Episode 8 - Derrick sets traps around his house to stop the youths.
Episode 9 - The youths, try to mess up his garden diggy holes, picking up the flowers.
Episode 10 - Youths get trapped in derricks evil ideas.

story board.

The total price i would have to pay for my animation to take place would be - £67,636.

Peppa Pig
http://www.kidzcoolit.com/reviews/the-brains-behind-peppa-pig-phil-davis-neville-astley-and-mark-baker-answer-some-kidz-random-questions.php

The Simpsons
http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6262500/6262584.stm

South Park
http://www.getharvest.com/blog/2011/11/teams-at-work-creating-a-south-park-episode-in-6-days/

Cost.

Animation trends

Top rated shows on Cartoon network. 

According to IMDB the most popular tv series on cartoon network is 'Adventure Time with Finn and Jake' with a rating of 8.7 and 24,961 reviews. Adventure time with Finn & Jake is an American animated television series created by Pendleton Ward for Cartoon Network. The series follows the adventure of Finn, a human boy and his best friend and adoptive brother and a dog with magic powers. i think this tv series is aimed at young children ages 5-10 the reason i think this is because it will make younger children laugh. 

Ed, Edd and Eddy. 

Ed, Edd and Eddy is a Canadian - American animated comedy television series created by Danny Antonucci. The series was designed to resemble classic cartoons from the 1940's to the 1970's, and revolves around three teenagers. the first episode premiered on Cartoon network on january 4, 1999. I think this tv series is aimed at teenagers around 13-16, i think this because the viewers around this age can relate to the characters.

The three most successful animated features in box office

2013.            
- Frozen 
- Monsters university- Turbo

2010. 
- Tangled 
- Despicable  me 
- Toy story 

Charlie the unicorn. 

Charlie the Unicorn is a flash animated short film. directed, produced, animated and written by Jason Steele of independent film companyFilmCow. The sort film is about the life of charlie who is a unicorn, and two other unicorns who bring him on a magical adventure to the 'Candy Mountain' 

Tv shows: Animated tv shows such as South park, Simpsons, Family Guy are mainly aimed at the teenage market. Most of the animated tv shows are there to entertain otherwise these programmes wouldn't be watched. 

Web series: Animated videos on the web are mainly for teenagers, such as the asdf movie, its adult comedy. A single episode on the web is called a webisode. 

Feature films: Feature films is a film also called a movie or motion picture. A feature films runs for 40 mins or longer, no less. 

Character design shape.

Character Design

Character Design Theories:

'Character design is a combination of physical traits and narrative.'
'The look of the character has to be informed by the personality and the context.'
'A face is the primary channel to to express emotion of a person.' - Colman.
- (Hence the many big headed cartoon characters.)
A lot can be said in the posture and body language

Solarski:

Hands are an effective way in expressing personality. How a character carries their weight also informs us about personality - particularly which body part they lead with.

Chest - confidence, strength, heroic  (Pop eye on spinach)
Pelvis - lazy, laid back, (Goofy, Shaggy)
Head - implies intelligence
Knees - cowardice

Power and dominance revolve around expanding:

Power - take space up and expand
Weakness - making small, taking less space

 Dr Heinz Doofenschmirtz, although he is the villain, is known to be quite cowardly and pathetic at points. (Leads with knees)










Pop eye, when on spinach, shows extreme strength, ambition and confidence. (Leads with chest)










Phineas is known for being intelligent and coming up with creative and original ideas. (Leads with head)

 Goofy is known for being lazy, and slow (Leads with pelvis)

P2. REGULATORY BODIES

British Board of Film Classification. 

The BBFC is an in dependent, non-governmental body which has classified in cinema films, providing age rating such as U, PG and 12A. BBFC are a designated body which means they have the legal powers to rate films and even cut or reject work.

History.

The BBFC was created in 1912, this was created by a group of members of the film industry, as they rather manage their own censorship instead of the national or local government to do it for the. This begin on the 1st January 1913. The object was to create a company which could make their own judgements that were acceptable nationally, for this to go ahead the BBFC needed to earn the trust of the Parliament, the press and the public. It wanted to make sure all the films, were checked on behalf of the whole country.

The current Council membership consist of….

Graham Lee, Steve Jaggs, Sonita Alleyne, Maggie Carver, Joanna Shaw and Jonathan Teckman.

Ratings.

The BBFC rate the films before they are released in the cinemas, today there are five different ratings for films. 

- U

- PG

- 12A

- 15

- 18

The rating for U and PG is that anyone can go and see these films. PG is a rating so your parents or cares can think about weather this film is suitable for you, this is if you are younger then 8 or 9 years of age. The rating for 12A means your must be older then 12 to go and see them unless you have an adult with you. 

Local councils who are still in charge of the cinemas around the whole country have grew to accept the BBFC's decisions, even though from this day for the films shown in our cinemas, the council still have to power to ignore the decisions made by the BBFC and can make or change different ratings for the films.

Legal. 

The BBFC have no legal power, the films have to be submitted for classifications to the council who have the final say for the certificates. councils may impose their own conditions either raising or lowering the entry age, before the 1985 there were no legal rating on films releases. 

Coraline. 

BBFC guidelines for junior categories notes that PG have some scary moments, Coraline arrived at the BBFC with a PG rating as it is based around a children's book, and it is a stop motion animated film. At PG the BBFC guidelines allow some elements of horror as long as it meets the criteria which is there is not to many frightening scenes, and that they are not to intense. The film has to have a positive and reassuring outcome for the BBFC to consider it as a PG. 

Not all parents agreed with the PG classification for Coraline, however some even wrote to the BBFC to complain that their children has been scared by the film. Some even had to leave to cinema. 

A film with a PG rating is described by the BBFC - 

 ‘General viewing, but some scenes may be unsuitable for young children. Unaccompanied children of any age may watch. A PG film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.’

Shapes in characters.